The Future Is Just Days Away

If you’re not already giddy about how close we are to the global celebration that is the 2010 FIFA World Cup, the Write the Future short is your last chance to let the beautiful game into your heart before football explodes into a month long party starting this Friday evening. Nike‘s video, masterfully created by W+K Amsterdam and directed by Alejandro Gonzales (Babel, 21 Grams) is simply drop-dead-gorgeous and features some of soccer’s biggest stars, the NBA’s second best basketballer, tennis royalty, and an animated cameo that still makes me laugh after what must be over 20 viewings. Completely brilliant in every way… Enjoy the video and the Cup!