Film buffs from around the world are descending upon Park City, Utah to celebrate the smaller side of the film industry at this year’s Sundance Festival. For François Alaux, Hervé de Crécy and Ludovic Houplain of French directing collective H5, it’s another chance to show off their very first short film, Logorama. Four years in the making, this 17 minute short attempts to visualize and explore a world saturated by brands and marketing mascots. With car chases, natural disasters and Bob’s Big Boy, Mr. Pringle and Ronald McDonald portraying classic movie archetypes, it’s easy to see how this film won the Kodak Prix at Cannes. I’ve included a short clip below, and will keep you posted on what I hope will be a long list of future screenings as they’re released.
