These catsup tubes from Australian design firm Publicis Mojos, created for Calm.org, pack quite a visual and emotional punch. While I’m not sure how I’d feel if made to squeeze these out before tucking into a Five Guys burger & fries, I do know that most (hopefully all) of us reading this are so far removed from the horrors of land mines that it would have the desired effect. Revulsion. Quality work here, and I especially dig the ability to make a quick, $3 donation simply by texting. Believe it or not, this is actually not even close to my favorite campaign raising land mine awareness. After the jump, check out the unbelievably well executed guerrilla style work done for UNICEF late last year.
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Wow, the ideas behind both are stunningly original. Brilliant stuff.
The ketchup one is a bit disturbing. I wonder if the enhanced sense of guilt that comes from the combination of stuffing one’s face with the very present thought of people suffering around the world actually compels more positive action or less. That is, does it drive us to compartmentalise even more thoroughly so we can enjoy our fries, or does the guilt drive us to put aside the burger for a second in order to text quickly and thus enjoy our shake more? Quick, someone talk to a psych grad student in need of a project!