From the daily archives:

Saturday, July 4, 2009

Sci Fi Network Takes Their Brand “Into a Land of Both Shadow and Substance”

July 4, 2009

After 16 years of service, the Sci Fi channel’s swooshing Saturn silhouette will be placed into a sleek plastic coffin, loaded into a pressurized tube, and jettisoned from the network’s Mothership. Starting July 7th, the all new SyFy branding goes into full effect, and judging from early reactions to the change, it faces a tumultuous [...]

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